It was a cunning stunt, for sure, but it worked. Late this morning those pesky carnivores at Dirty Burger tweeted that they would be giving away freebies between 1-2pm – and sure enough, meat-seekers were drawn from Kentish Town’s offices and homes like rats along pipes.
When the Kentishtowner arrived the queue stretched right down the street and around the corner. Worried whispers of limited numbers abounded, but perseverance paid off – and, just after 2 o’clock, we were rewarded with the goods, clammy paws quivering with anticipation.
Before that we had plenty of opportunity to study the prices and it seems pretty bargainous too, with a cheeseburger just £5.50 (a good couple of quid cheaper than other premium joints like Honest Burger) and fries or onion rings £2.50. Dirty breakfasts (sausage and egg) are just £3.50.
Just as at last week’s Soho pop-up, the beef was tender, juicy, leanish and the cheese especially tasty. The crinkle cut chips delivered just as well; just enough fried crispiness on the outside, yummy potato-ness inside.
From the logoed paper, napkins and bags to the Great Depression rusted metal chic of the building, the design works too. Shack-like construction seems all the more appropriate for its location in a car park with a constant stream of vans and construction vehicles, this sense of busy-ness somehow adding to its charm.
Having been inside and sampled the goods once, the wait till next Wednesday’s big opening for this burger-obsessed hack seems all the longer. Dammit.
Words & Pics: Amelia Horgan
Dirty Burger can be found behind Highgate Studios, Highgate Road, from Wed 22 August.