It produced some fascinating feedback from the hundreds who took time to fill in the questions, giving us a really meaningful insight into how, when, where and why people read Kentishtowner, plus what they’d like to see us cover more, or indeed less.
With 62% of respondents visiting the website at least weekly, we are an essential part of the day’s reading for many. Despite huge competition for attention on social media, over half of you come to the site regularly via links on Facebook and Twitter. And although the vast majority live within a mile or so of the area’s key postcodes, we have readers across the capital, the country and on all continents too, as expats enthusiastically keep in touch with what’s happening in their former ‘hood.
Some results we expected, such as the popularity of food and drink coverage, and news of exciting new shop openings. We were delighted that 93% of you have gone and visited local businesses that you’ve first heard about via Kentishtowner (40% of those having done so in the last month alone).
Others results were more of a surprise, such as the hunger for us to arrange more talks and screenings (74% positive) and tasting events (66%), so accordingly, we’ve organised a free food tasting this Thursday at The Grafton, in association with M&S Foodhall, who are trialling a new 1-hour delivery service in Camden (use the code ENJOY for £10 off your first order here) and sign up for a free ticket to the event now.
You told us you really don’t want us to write about sport (which is good, seeing as we’re an arts publication, although many people still do seem to forget this) and you love local history stories just as much as you do gossip about new openings, and exciting campaigns such as Camden Highline.
We’ll be using the results of the survey to improve Kentishtowner and the rest of the network throughout 2018.
Congrats also to our prize winners: Katherine Boyd who is off to enjoy dinner for two at Beef & Brew, Andrew Kocen who will be taking someone for bottomless brunch at The Grafton, and Amy Silverton, who gets our VIP membership for six months.
Thanks to everyone who took part.
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