Witty coffee signs don’t get much better than this

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The Fields Beneath cafe by Kentish Town West overground has come up trumps. But how long will this LOL-inducing gem survive?


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Where coffee meets art: 'In Case Of Tiredness' at the Fields Beneath. Photo: Stephen Emms
Where coffee meets art: ‘In Case Of Tiredness’ at the Fields Beneath. Photo: Stephen Emms
Last week’s story on impish new bean merchant Brew Bar Coffee – and their daily blackboard witticisms – was a particular hit with readers.

More importantly, it seems to have ruffled a few feathers amongst north London’s increasingly competitive artisan caffs. So what did K-Town’s hippest pitstop do? Fight back with this brilliant piece of signage, of course.

In fact, it’s more contemporary artwork, cleverly riffing on the cafe’s geographical position with the human need for caffeine, politeness – and fears of, um, mortality.

Coffee. Simple but effective. Photo: Gavin Fernback
Coffee. Simple but effective. Photo: Gavin Fernback
“I actually made it a while back and it had been sitting in my gran’s house for a month,” says co-owner Gavin Fernback, “but I was just waiting for the right moment to nail it into the brickwork.” And what better moment than London Coffee Week, which starts today?

Gavin is, we reckon, becoming quite the master of semi-official civic signs, as this other, brilliantly perfunctory arrow (right), underlines.

So go check it out. But be quick, because the fun police will, no doubt, be removing at least one of ’em soon.

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The Fields Beneath is next to Kentish Town West station on Prince of Wales Road. Read a review of their coffee here

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  • Ken Cooper

    I remember when trolley buses (remember them?) often lost their poles under that bridge.