The ascent of Prince of Wales Road into the area’s most interesting strip shows no sign of slowing down. With its galleries, craft beers, coffees plus reinvigorated community boozer and swimming pool, you could easily while away the whole day crawling its fringes.
The latest opening is the Cakehouse, a joint venture between shop owner Renzo, who has previously run the once groundbreaking (for the then desserted PoW Rd, at least) Wild Organic store on the site, and Mei, the brains behind baking brand Foodilicious, who’ve run a stall in Camden for five years.
All the cakes served here are baked on site, with dependably good Monmouth coffee to accompany things and a range of savoury lunch options in development.
We had a nose around yesterday and tried a moist brownie pop and the signature red berry velvet cake. Both had a pleasingly homecooked yet unswervingly decadent feel to them. The coffee was large, strong and tasty.
The shop has benefited greatly from its cyan-tinged Miami beachfront makeover and looks easy to lose a few cake-fuelled hours in. Mei has plenty of ideas for the months ahead, and with such close proximity to The Fields Beneath, it will be interesting to see how the Cakehouse carves out an individual niche.
Whatever happens, PoW is the place to be.
The Cakehouse by Foodilicious, 73 Prince of Wales Road, NW5 3LT
Mon – Sun, 7am – 6pm
