Sponsored Video: British Red Cross
Modern marketing techniques seem to veer from ingeniously captivating right through to downright in-yer-face infuriating. And nowhere is this more keenly felt than in the world of charities. Luckily enough though, for every windcheater-clad ‘chugger’, hyper-cheerily grinning away while convincing you to prise open your wallet as they barricade the pavement outside Kentish Town Iceland, …
