Ruby Violet this autumn: what crazy flavours are next?

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NW5’s ice cream pioneer Julie Fisher talks us through her latest ideas and creations


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Ruby Violet event space
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s all around us, both adults and children savour frozen delights such as Bramley apple and pistachio, or more traditional mint choc chip and evergreen raspberry ripple, queen of all things icy Julie Fisher is enthusing about her new pop-up, which she has bagged on Fortess Road until the end of the year.
“It’s a lovely spot,” she says. “It’s always been very calm, back when Future and Found had it and then kids’ store Eenymeeny. I used to come in here to escape from the chaos.”

The stylish venue draws you in, for sure: sky blue floor, faux grass rug (who said blue and green should never be seen?), navy feature partition at the back (with trademark RV logo projected), shelves dotted with a colourful array of nick-nacks. Down the centre runs a long, contemporary table, ready for a lazy brunch, or just as easily removed if preferred.

And what will the versatile space be used for? “We now do all sorts of things in here,” says Julie, “from business meetings to celebratory gatherings – anything that requires a room really. We hold children’s parties, with a short session in the kitchen next door explaining how we churn our ice-cream.”

Back in the parlour, no-one appears to be resting on their laurels, either: the tech team have just developed a new free app that gives customers points for every ice cream they buy.

And, of course, it’s all go in terms of experimenting. “We’ve created blood peach and rosewater,” says Julie. “It’s come out super pink. We’re working on charcoal with coconut too.”

Inside Ruby Violet event space
Ruby Violet event space. Photo: Kiran Master

As regulars know, the Ruby whizzes always make small batches using locally sourced ingredients. “We’ve just done sherry trifle, I think that may have sold out already,” says Julie. “A customer brought in rhubarb from their allotment the other day, and we made sorbet from that. We’re going to do something with fig leaves too; I’ve got them in my garden at the moment. A lady just mailed me about quinces; I’ll collect them from her and we’ll combine with Moscato d’Asti.” The options are endless; they’ve made a whopping two hundred and fifty combinations since opening.

“We’re also doing horseradish,” says Julie, “it’s quite spicy and goes really well with chocolate.” Now that sounds just the ticket for autumn; and while you’re at it, don’t miss the Halloween-inspired Mantova pumpkin.

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Three new flavours for autumn

Rum and Raisin
“It’s coming to that time of year when this is popular,” says Julie. “We soak the dried fruit for five weeks in Captain Morgan’s; the end product never completely freezes because of the alcohol.”

Apple pie
“My Mum’s garden has a tree that bears Annie Elizabeth, a variety that doesn’t go mushy when cooked,” says Julie. “We dehydrate the fruit, infuse into hot mix [milk, sugar, cream, eggs], then make a pastry that we crumble in, along with spices. It doesn’t look great, but it tastes delicious.”

Salted caramel and almond brittle
This may not be new, but it’s their best-seller and actually originates from a customer’s suggestion. In fact, did you know they have an ideas box for all you NW5 creatives?

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Search for Ruby Violet in the app store. The store is open daily, and event space is available from 8am-8pm (more info). 116 Fortess Road, NW5

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