Dirty Rich Apparel
Ryan Hewitt, owner
What’s your story?
Two years ago I had no job, no money and no base to work from, but decided I wanted to create my own clothing line. I started off screen-printing shirts from a shed I built with my dad in the back garden. With the help of a Virgin startup loan, I printed five boxes of t-shirts, plus shot a promo video and product shots in Brighton, before I found out about with Camden Collective, who I’ve worked with since last summer. The clothes infuse artwork and illustrations from my wacky imagination and collaborations with artists such as Elno. All printed in house from the “million-dollar hut”.
The ‘puppet master’ print, which comes on our extended tees and also flannel shirts, it’s sold out twice now. And we sold well over 400 of our woolly hats this winter too.
Crop tops seem to be on trend across London. I’m launching one with a reflective ‘x’ on the chest. When a flash photo is taken it light up in the picture, and I’ve teamed up with breast cancer charity The Pink Ribbon Foundation to help spread awareness and each purchase will donate £2. #dirtyflash